YEAR: 2017

best
texas bbq
in town

CLIENT: PHIL JESSE KING

DELIVERABLE: PACKAGING

A classic Texas-style smokehouse amidst the lush rice paddies of Bali and a short jaunt to one of the best surf breaks in Asia. Serving up pork ribs, pulled pork sandwiches and U.S. beef brisket, smoked for hours to perfection, it is no wonder why the restaurant’s branding slogan reads, “low and slow Texas BBQ”.

key elements,

The branding has strong Texas identity. The concept inspired by old school Texas barbecue with vintage feeling to it. Rusty and americana, the branding has to captivate the spirit of flaming bbq culture at its finest. Utilising cool illustration to represents so many things throughout the branding. Smokehouse launched a packaged ready to cook barbecue.

Geometric
Shapes & Elements

Wellbeing Imagery

Key Color

smokey
barbeque

Smokehouse has well branded restaurant venue. Taking a lot of inspiration from it and Texas classic bbq places. The packaging creation is the elongation of branding from its original restaurant branding.

"A Texas BBQ lover from early on in his life, Jesse had no doubt that this type of food would translate well with an Asian market; when an opportunity presented itself to open up a restaurant and bar in Bali, he jumped at it."

- JESSE KING